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Upside down Guess labels & the aspirational class

Upside down Guess labels & the aspirational class

The Church and market can’t help but collide.

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Sara Billups
Sep 09, 2021
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Upside down Guess labels & the aspirational class
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Christians are part of the capital-C church. We all get the same imaginary membership card to put on a keychain with our Y gym pass and library card. But American Christians also carry membership cards to another club, whether or not we want to belong: the market.

The Church and market can’t help but collide, often to spectacularly brutal consequences. …

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